Saltz lands €20 million to modernise food supply
Vilnius-based food supply marketplace Saltz has raised €20 million in a Series A round, securing fresh capital to accelerate its expansion across Europe and significantly grow its team. The funding underscores investor confidence in digital platforms that streamline fragmented food supply chains for restaurants, retailers and suppliers.
European expansion and 100+ new hires
With the new funding, Saltz plans to enter additional European markets beyond its Baltic base and strengthen its footprint in key urban centres. The company aims to hire more than 100 new employees over the coming months, focusing on sales, operations, engineering and data roles to support rapid scaling.
The marketplace connects food producers, wholesalers and distributors directly with professional buyers, enabling them to manage orders, pricing and logistics in one digital environment. By replacing manual phone and email-based processes, Saltz targets higher efficiency, fewer errors and better margin visibility for both sides of the transaction.
Digitising a traditionally offline industry
The food service sector still relies heavily on paper invoices, phone calls and legacy systems. Saltz positions its platform as a modern infrastructure layer for the industry, using real-time inventory, dynamic pricing and integrated logistics management to simplify procurement.
For suppliers, the marketplace promises improved access to demand data and broader reach across multiple cities and countries. For restaurants and retailers, it offers consolidated ordering, transparent price comparison and better control over food costs and waste reduction.
Strategic outlook in a competitive market
The new capital will also be directed towards enhancing product development, including advanced analytics tools that help partners forecast demand and optimise purchasing. As competition intensifies among B2B food marketplaces in Europe, Saltz is betting on deep local integrations and strong logistics partnerships to differentiate its service.
By combining technology with sector-specific expertise, the Vilnius startup aims to become a leading infrastructure player in Europe’s professional food supply market, positioning itself at the intersection of foodtech, logistics and digital procurement.