Prague startup challenges food-delivery giants with $7.1M raise
A Prague-based startup is taking aim at the dominance of major food-delivery platforms, raising $7.1 million in fresh funding to help restaurants regain control over their margins, customer data and delivery operations. The company, whose pitch deck has attracted strong interest from early-stage investors, wants to offer an alternative to high-commission aggregators that have become a near-obligatory channel for many eateries.
Helping restaurants escape high commissions
The startup’s platform promises to reduce restaurants’ dependence on third-party apps that often charge steep fees and control the customer relationship. By providing a white-label ordering and logistics solution, the Prague team enables restaurants to accept online orders directly, manage their own delivery fleets or connect to local couriers, and build a loyal customer base without surrendering valuable data to intermediaries.
According to the pitch, many venues currently pay commissions that can exceed 30% per order, eroding already thin margins. The startup positions itself as a more sustainable partner, charging lower fees while giving restaurants ownership of customer insights, order history and marketing tools.
Data-driven tools and operational efficiency
The product combines a branded ordering interface with integrated payments, route optimization and analytics. By leveraging real-time data and simple automation, restaurants can better forecast demand, optimize staffing and reduce delivery times. The platform also includes built-in loyalty programs and CRM features to drive repeat orders without paying for visibility on large marketplaces.
Investors backing the $7.1 million round are betting that the next phase of the food delivery market will be defined by infrastructure providers rather than consumer-facing apps. As regulations tighten and restaurants push back against high fees, tools that enable direct-to-consumer ordering could gain significant traction across Europe.
Expansion plans beyond Prague
With the new capital, the Prague startup plans to expand into additional European cities, strengthen its engineering team and deepen integrations with point-of-sale systems and last-mile logistics partners. The founders argue that restaurants should not be locked into a handful of global platforms and that more open, restaurant-centric technology can rebalance power in the online food ecosystem.
By focusing on profitability and data ownership for restaurants, the company hopes to position itself as a long-term infrastructure layer rather than yet another consumer app competing for downloads.