Mountly lands €600K to digitise delivery in the French Alps
French startup Mountly has raised €600,000 in fresh funding from regional transport operator Amitours to build a Deliveroo-style on-demand delivery service tailored to ski resorts and mountain towns in the French Alps. The capital will be used to launch and scale a logistics platform designed for the unique constraints of high-altitude, seasonal destinations.
A Deliveroo-inspired model for mountain resorts
Mountly aims to connect tourists, residents and local businesses with restaurants, grocery shops and service providers through a single mobile app. Mirroring established urban food-delivery players, the startup plans to offer real-time order tracking, app-based payments and a network of independent couriers.
Unlike dense city environments, Alpine resorts face challenges such as steep terrain, variable weather and strong seasonality. Mountly is building routing and scheduling tools optimised for mountain roads, peak-season surges and off-season demand, positioning itself as an infrastructure layer for local merchants that lack their own digital delivery channels.
Strategic backing from Amitours
The investment by Amitours, a regional mobility and transport group, gives Mountly access to existing fleets, drivers and local regulatory expertise. This partnership is expected to accelerate deployment across multiple resorts and reduce the cost of building last‑mile capacity from scratch.
According to the pitch deck shared with investors, Mountly is targeting revenue from delivery fees, commissions on partner orders and potential white-label logistics services for hotels and tourism operators. The company is also exploring integrations with property-rental platforms to allow guests to pre-order groceries and meals before arrival.
Riding the digitalisation wave in mountain tourism
The French Alps attract millions of visitors each year, yet many local businesses still rely on walk-in trade and phone orders. By combining on-demand delivery, mobile commerce and data-driven logistics, Mountly is betting that convenience expectations shaped in cities will increasingly extend to ski holidays and mountain living.
The €600K round gives the startup a runway to refine its technology, expand to additional resorts and prove that a Deliveroo-style model can be profitably adapted to low-density, high-value tourist regions.