Homie closes €1M pre-seed round to reinvent sales outreach
Helsinki-based startup Homie has raised a €1 million pre-seed round led by Finnish venture fund Superhero Capital, aiming to transform how B2B companies generate revenue. Instead of relying on traditional cold outreach, the company is building a network-driven sales platform that converts existing employee and customer relationships into a scalable, warm pipeline of opportunities.
The funding will support the official launch and early scaling of Homie‘s platform, which is designed to help sales and go-to-market teams systematically tap into the trusted networks already surrounding their organisations.
A network-first alternative to cold outreach
For many B2B companies, outbound sales still means endless cold emails, generic LinkedIn messages and low-conversion calling campaigns. Homie is positioning itself as an alternative: a system that identifies and activates warm paths to target accounts through existing connections across employees, customers, partners and investors.
Rather than purchasing contact lists or automating mass messaging, the platform focuses on mapping and leveraging real-world relationships. By doing so, it seeks to increase reply rates, shorten sales cycles and improve trust from the very first interaction.
From cold leads to trusted introductions
Homie‘s core premise is that trusted introductions outperform cold outreach in almost every measurable way. The platform surfaces who in a company’s extended network already knows decision-makers at target accounts and then orchestrates warm introductions at scale. This approach aligns with a broader shift in B2B go-to-market strategies, where relationship intelligence and social capital are becoming central assets.
By systematising what used to be ad hoc favours and informal referrals, Homie aims to turn relationships into a repeatable, measurable revenue pipeline.
How the Homie platform works
Although still in the early stages of its commercial rollout, Homie is building a product that plugs into the tools and workflows used by modern sales teams. The platform is expected to integrate with CRM systems, email platforms and professional networks to map connections and suggest the warmest possible route into target companies.
Key capabilities and value proposition
The emerging feature set is centred on three pillars:
- Network mapping: Aggregating and analysing relationship data across employees, customers and partners to reveal who knows whom at priority accounts.
- Intro orchestration: Providing structured workflows to request, track and manage warm introductions, reducing friction for both introducers and sales teams.
- Revenue analytics: Measuring how warm introductions impact win rates, deal sizes and sales velocity compared with traditional cold outreach.
For revenue leaders, this positions Homie as a strategic tool for optimising go-to-market efforts, focusing resources where relationships already provide an edge.
Why investors are backing relationship-led sales
The round, led by Superhero Capital, reflects growing investor interest in tools that modernise B2B sales and marketing. As buyers become increasingly resistant to cold approaches and generic automation, platforms that enable more human, trusted and contextual interactions are gaining traction.
By betting on network-driven sales, Homie is tapping into several structural shifts: the saturation of digital outreach channels, the rise of account-based marketing and the demand for higher-quality, lower-noise engagement from decision-makers.
Superhero Capital’s role in the round
Superhero Capital, an early-stage venture capital firm focused on the Nordics and Baltics, is known for backing software-driven startups at the pre-seed and seed stages. Its lead role in this round gives Homie not only capital but also access to a portfolio of B2B companies that could become early adopters of the platform.
The fund’s involvement signals confidence that relationship-led sales infrastructure can become a core part of the modern revenue technology stack, alongside CRMs, sales engagement platforms and revenue intelligence tools.
Target users: sales, founders and go-to-market teams
Homie is primarily targeting B2B companies where complex, high-value deals depend heavily on trust and multi-stakeholder alignment. Ideal users include sales teams, founders, business development leaders and customer success managers who regularly seek introductions into new markets or strategic accounts.
For early-stage startups, the platform could help turn their limited but high-quality networks into a repeatable channel for pipeline generation. For larger organisations, it offers a way to unlock dormant relationship capital spread across hundreds or thousands of employees.
Positioning within the Nordic tech ecosystem
Based in Helsinki, Homie joins a growing wave of Nordic startups focused on B2B SaaS and sales technology. The region has produced several notable players in sales enablement, productivity and data-driven go-to-market tools, benefiting from strong engineering talent and an international outlook from day one.
By choosing a global sales problem as its focus, Homie is well positioned to expand beyond the Finnish market early, targeting customers across Europe and North America that are already experimenting with warm outreach and relationship-based selling.
Next steps after the pre-seed round
With fresh capital secured, Homie is expected to accelerate product development, strengthen its engineering and go-to-market teams and onboard early design partners. The company’s short-term priorities will likely include refining its relationship intelligence engine, deepening integrations with existing sales tech stacks and validating pricing models with early customers.
If successful, Homie could help shift how B2B organisations think about prospecting: from volume-driven cold outreach to targeted, relationship-led engagement where trust is treated as a primary asset rather than an afterthought.
As competition intensifies in the broader revenue technology space, the startup’s ability to deliver measurable improvements in conversion rates and sales efficiency will be key to turning this €1 million pre-seed round into a foundation for long-term growth.