Flowwow executive to join EU-Startups Summit lineup
Ekaterina Gorbacheva, Global Expansion Director at online marketplace Flowwow, has been announced as a speaker at the EU-Startups Summit 2026, one of Europe’s leading gatherings for founders, investors and technology operators. The annual event brings together thousands of attendees to explore trends in e-commerce, marketplace platforms, and high-growth startup ecosystems across the continent.
Focus on cross-border marketplace growth
As Global Expansion Director, Ekaterina Gorbacheva oversees internationalization strategies for Flowwow, a platform known for connecting local merchants with customers through curated gifts, flowers and lifestyle products. At the summit, she is expected to discuss how digital-first brands can scale across multiple markets while maintaining local relevance and operational efficiency.
Her session will likely highlight practical approaches to cross-border logistics, localization, and data-driven growth marketing. With European startups increasingly competing on a global stage, insights on building resilient online marketplaces and optimizing customer experience are anticipated to draw strong interest from founders and operators.
Relevance for Europe’s startup and investor community
The EU-Startups Summit has become a key platform for showcasing emerging companies, facilitating venture capital connections, and debating the future of Europe’s digital economy. By featuring leaders such as Ekaterina Gorbacheva, the 2026 edition aims to deepen conversations around sustainable scaling, unit economics in platform businesses, and the role of technology innovation in retail and services.
Attendees can expect case studies from Flowwow’s own expansion journey, including how the company navigates regulatory differences, payment preferences and merchant onboarding in new regions. For founders preparing for rapid growth, the session promises actionable guidance on building scalable operations and leveraging partnerships to accelerate international reach.
Tickets for the EU-Startups Summit 2026 are already available, with organizers positioning the event as a must-attend forum for anyone focused on the next wave of European tech and e-commerce innovation.