Jordi Romero on building Factorial into a global HR force
In a recent episode of the EU-Startups Podcast, Jordi Romero, Founder and CEO of Factorial, opened up about the journey of transforming a Barcelona-based startup into one of Europe’s fastest-growing HR software scale-ups. Speaking with the podcast team, he detailed how Factorial is targeting the massive but often overlooked market of small and medium-sized enterprises that still manage people operations with spreadsheets and email.
Reinventing HR for small and mid-sized businesses
Factorial provides an all-in-one platform for HR management, covering essentials like time tracking, payroll integrations, performance reviews and employee onboarding. According to Jordi Romero, the company’s mission is to replace fragmented tools and manual workflows with a single, intuitive hub that gives leaders real-time visibility into their teams.
He emphasized that many SMEs struggle not because they lack talent, but because they lack modern HR systems. By automating repetitive tasks and centralizing data, Factorial aims to free up managers to focus on culture, retention and strategic decision-making.
Scaling culture, product and global ambition
On the podcast, Jordi Romero discussed the challenges of scaling quickly while maintaining a strong internal culture. He highlighted the importance of transparent communication, clear ownership and hiring people who are aligned with the company’s values as Factorial expands across Europe and into new international markets.
Technology remains at the core of that strategy. The team continues to invest in cloud-based architecture, data analytics and user-centric design to ensure the platform can adapt to different regulatory environments and labor laws. Romero noted that the future of work will demand flexible, digital-first HR solutions, and he wants Factorial to be the default choice for growing businesses worldwide.
The conversation on the EU-Startups Podcast positions Factorial as a key player in Europe’s evolving HR tech landscape, with ambitions that clearly extend far beyond its home market.