Dragonfly AI secures €5.7 million as global brands sign on
Predictive analytics startup Dragonfly AI has raised €5.7 million in fresh funding as major consumer brands including Nestlé, PepsiCo and L’Oréal adopt its technology to sharpen their marketing performance. The capital injection will be used to accelerate product development and expand internationally, positioning the company as a key player in the fast-growing market for AI-driven marketing optimisation.
Predictive AI for attention and conversion
Dragonfly AI specialises in using predictive AI to analyse visual content before it goes live. By modelling how consumers are likely to view packaging, digital ads, in-store displays and social media creatives, the platform helps brands predict which elements will attract attention and drive engagement.
The software runs on proprietary computer vision and AI algorithms that simulate human eye movements and attention patterns. Marketers can upload creative assets and receive instant heatmaps, attention scores and optimisation suggestions, allowing teams to iterate rapidly without waiting for traditional A/B tests or focus groups.
Why Nestlé, PepsiCo and L’Oréal are buying in
For global consumer goods companies, even marginal improvements in conversion rates and shelf visibility can translate into millions in incremental revenue. By deploying Dragonfly AI across global campaigns, brands such as Nestlé, PepsiCo and L’Oréal aim to standardise creative optimisation and reduce guesswork in design decisions.
The platform is particularly attractive in a climate of rising media costs and tighter marketing budgets. With privacy regulations limiting third-party tracking, tools that rely on first-party data and predictive modelling are gaining traction among CMOs seeking measurable performance gains without intrusive user profiling.
Scaling a data-first marketing toolkit
The new funding will allow Dragonfly AI to deepen integrations with existing martech stacks, from creative suites to programmatic advertising platforms. The company is also expected to invest in regional sales and customer success teams to support multinational clients across Europe, North America and emerging markets.
As brands shift towards more scientific, data-backed creative decisions, the rise of tools like Dragonfly AI signals a broader transformation: marketing assets are increasingly being engineered with the same rigour as product design, with AI-powered prediction at the core of competitive advantage.