Allday Goods secures fresh funding to scale sustainable kitchenware
East London-based kitchenware brand Allday Goods has raised approximately €883.7k (£765k) to expand its line of premium knives and kitchen tools made from discarded plastic. The funding will support new product launches, manufacturing scale-up and entry into additional international markets.
The round was led by FIGR Ventures, with participation from Anotherway Ventures, Machroes Holdings – the family office of former UK minister Lord Mervyn Davies – and several angel investors. Existing backer Tom Gozney, founder of Gozney Pizza Ovens, also reinvested, underscoring continued confidence in the brand’s growth trajectory.
From garden shed to circular design brand
Founder Hugo Worsley, a former chef, began crafting knives in his parents’ garden shed, experimenting with handles made from reclaimed plastic. That early prototype has evolved into a design-led range of kitchen knives that combine high-performance steel blades with handles produced from post-consumer plastic waste.
“This is a huge moment for us. We’ve built Allday Goods slowly and intentionally over the past few years, so having people we genuinely admire backing the next chapter feels incredibly special,” said Hugo Worsley. The company’s board, previously composed of Worsley and Tom Gozney, is now joined by FIGR Ventures, bringing additional strategic support and sector expertise.
Scaling circular kitchenware and international reach
Allday Goods positions itself at the intersection of design, food culture and sustainability, using recycled plastics that would otherwise end up in landfills or oceans. By transforming this material into durable, high-spec knives and utensils, the startup aims to demonstrate how circular economy principles can be embedded into everyday consumer products.
The new capital will be channelled into expanding production capacity, investing in tooling for upcoming product lines, and strengthening direct-to-consumer and retail partnerships. The brand is also preparing to deepen its presence in key European markets and explore opportunities in North America, targeting both home cooks and professional chefs seeking more sustainable equipment without compromising on performance.
As plastic waste and overconsumption remain major environmental concerns, the growth of Allday Goods highlights how design-led, premium products can help shift consumer expectations towards more responsible, long-lasting kitchenware.